Reports on EG Conference

The Empirical Generalizations in Advertising Conference brought together an outstanding group of researchers and practitioners in diverse areas of advertising who presented on 44 different papers that summarize rsearch-based knowledge in the field. What works? What doesn’t?

Use the category bar on the right to go directlty to reports on some sessions of the conference (EG Conference Reports) or to more extensive notes on sessions (EG Conference Notes)

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  1. 1 Display Advertising Works, But It Works Differently Than Search Trackback on December 15, 2008 at 3:28 am
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