Comments for Future of Advertising http://futureofadvertising.wordpress.com Wharton SEI Center's Future of Advertising Project and Empirical Generalizations Conference Tue, 08 Dec 2009 08:35:22 +0000 http://wordpress.com/ hourly 1 Comment on About: The Future of Advertising Project by sanyam jani http://futureofadvertising.wordpress.com/about/#comment-30 sanyam jani Tue, 08 Dec 2009 08:35:22 +0000 #comment-30 i Require a project on advertisments and its different types.. A 40 to 60 page project on advertisments and its different types. i Require a project on advertisments and its different types..
A 40 to 60 page project on advertisments and its different types.

]]> Comment on About: The Future of Advertising Project by vasu deva reddy http://futureofadvertising.wordpress.com/about/#comment-28 vasu deva reddy Thu, 05 Nov 2009 14:28:19 +0000 #comment-28 i strongly believe that mobile and internet are making impact than other traditional media. i strongly believe that mobile and internet are making impact than other traditional media.

]]> Comment on Reports on EG Conference by The Case for Banner Ads « Accelerating Medical Sales http://futureofadvertising.wordpress.com/2008/12/05/reports-on-eg-conference/#comment-26 The Case for Banner Ads « Accelerating Medical Sales Fri, 07 Aug 2009 15:30:38 +0000 http://futureofadvertising.wordpress.com/?p=178#comment-26 [...] white paper developed by comScore for the Empirical Generalizations in Advertising Conference held at the University of Pennsylvania’s Wharton School last December details the findings of [...] [...] white paper developed by comScore for the Empirical Generalizations in Advertising Conference held at the University of Pennsylvania’s Wharton School last December details the findings of [...]

]]> Comment on Search and Display Advertising Synergy by Botox Las Vegas http://futureofadvertising.wordpress.com/2008/12/05/search-and-display-advertising-synergy/#comment-25 Botox Las Vegas Thu, 06 Aug 2009 20:02:29 +0000 http://futureofadvertising.wordpress.com/?p=82#comment-25 Well, Gian I found that this post raised some very interesting questions for me. Hopefully you will write again on this soon? Well, Gian I found that this post raised some very interesting questions for me. Hopefully you will write again on this soon?

]]> Comment on Search and Display Advertising Synergy by Voice Broadcasting http://futureofadvertising.wordpress.com/2008/12/05/search-and-display-advertising-synergy/#comment-24 Voice Broadcasting Thu, 06 Aug 2009 19:58:08 +0000 http://futureofadvertising.wordpress.com/?p=82#comment-24 Thanks for posting this. I hope to read more on this subject soon. Really, this is a very helpful and educational post. Thanks again. Thanks for posting this. I hope to read more on this subject soon. Really, this is a very helpful and educational post. Thanks again.

]]> Comment on Search and Display Advertising Synergy by PPC Management Service http://futureofadvertising.wordpress.com/2008/12/05/search-and-display-advertising-synergy/#comment-23 PPC Management Service Thu, 06 Aug 2009 19:56:11 +0000 http://futureofadvertising.wordpress.com/?p=82#comment-23 That is a very intersting case study. Thanks for sharing this. That is a very intersting case study. Thanks for sharing this.

]]> Comment on Search and Display Advertising Synergy by Marketing Fabric™ - Financial Online Marketing » Thoughts on PPC, SEO, Social, Email, Domains, Usability, Analytics and much more… http://futureofadvertising.wordpress.com/2008/12/05/search-and-display-advertising-synergy/#comment-22 Marketing Fabric™ - Financial Online Marketing » Thoughts on PPC, SEO, Social, Email, Domains, Usability, Analytics and much more… Tue, 28 Jul 2009 15:55:44 +0000 http://futureofadvertising.wordpress.com/?p=82#comment-22 [...] while I personally don’t have this kind of data on a lot of Display Advertising I am joined by a host of online marketers that have noticed the synergies between Search and Display. It is estimated that [...] [...] while I personally don’t have this kind of data on a lot of Display Advertising I am joined by a host of online marketers that have noticed the synergies between Search and Display. It is estimated that [...]

]]> Comment on Advertising and Word of Mouth by Jochen Siegle http://futureofadvertising.wordpress.com/2008/12/05/advertising-and-word-of-mouth/#comment-21 Jochen Siegle Mon, 01 Jun 2009 11:57:38 +0000 http://futureofadvertising.wordpress.com/?p=87#comment-21 re: "The target for advertising needs to change (influencer-based media plans)" ... mhm, i seriously wonder: what's a (good example) for an influencer-based media plan ...? any clues? re: “The target for advertising needs to change (influencer-based media plans)” … mhm, i seriously wonder: what’s a (good example) for an influencer-based media plan …? any clues?

]]> Comment on Six Degrees of Engagement by Six Degrees of Engagement « Insight and Research News Archive | Center for Media Design at Ball State University http://futureofadvertising.wordpress.com/2008/12/05/six-degrees-of-engagement/#comment-20 Six Degrees of Engagement « Insight and Research News Archive | Center for Media Design at Ball State University Tue, 19 May 2009 17:01:26 +0000 http://futureofadvertising.wordpress.com/?p=128#comment-20 [...] 05/05/2009 in Insight and Research in the News Future of Advertising [...] [...] 05/05/2009 in Insight and Research in the News Future of Advertising [...]

]]> Comment on Have the Patterns of Advertising Elasticities Changed Since the 80s? by sean harper http://futureofadvertising.wordpress.com/2008/12/05/have-the-patterns-of-advertising-elasticities-changed-since-the-80s/#comment-18 sean harper Wed, 21 Jan 2009 23:58:49 +0000 http://futureofadvertising.wordpress.com/?p=134#comment-18 I recently helped a friend compute the advertising elasticity for his business and it came out quite a bit higher than that...more like 0.8. If the actual long term and short term effects are only 0.3 combined its hard to imagine why anyone bothers to advertise. I put the results and methodology online at my blog - http://seanharper.net/ I recently helped a friend compute the advertising elasticity for his business and it came out quite a bit higher than that…more like 0.8.

If the actual long term and short term effects are only 0.3 combined its hard to imagine why anyone bothers to advertise.

I put the results and methodology online at my blog – http://seanharper.net/

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