An explosion of new advertising models and channels has challenged the very definition of advertising. This could be the end of advertising as we know it. What will replace it? What new opportunities does this shift create and what new challenges does it present?  There is a tremendous demand for rigorous and independent knowledge based on research and experience. This project and book looks at the future of advertising that is emerging from the interplay of emerging new media channels and a world in which consumers are in charge. Drawing upon a set of innovative experiments organized by the Wharton School’s SEI Center for Advanced Studies in Management and the insights of key stakeholders and experts from around the world, the project will provide fresh insights and new rules for the future of advertising.


3 Responses to “About: The Future of Advertising Project”

  1. 1 vasu deva reddy November 5, 2009 at 9:28 am

    i strongly believe that mobile and internet are making impact than other traditional media.

  2. 2 sanyam jani December 8, 2009 at 3:35 am

    i Require a project on advertisments and its different types..
    A 40 to 60 page project on advertisments and its different types.

  3. 3 johannesburg January 28, 2015 at 1:08 pm

    Hey fantastic blog! Does running a blog like this require a great deal of work?
    I’ve virtually no knowledge of coding but
    I had been hoping to start my own blog soon. Anyway, should you have
    any recommendations or tips for new blog owners please share.
    I know this is off subject however I simply wanted to ask.
    Appreciate it!

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