Marketing to “homo mimicus”?

Mark Earls

We need to develop new approaches to understand consumers, why? Three reasons:

. Perhaps advertising works through people.

. Internet is not media, it’s communications based not a message broadcaster.

. Only in the Anglo-Saxon world do we conceive the audience as being comprised of individuals.

Unless people can see what other people are doing, behavior doesn’t spread. People copy patterns.

Random copying – long tail, NetFlix. Random copying is stochastic. Selected items are copied differently.

Advertising works on top of and amplifies cultural tides.

Advertisements

0 Responses to “Marketing to “homo mimicus”?”



  1. Leave a Comment

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s





%d bloggers like this: